What are the benefits of programmatic?

AdTech is an essential part of doing business, as it automates the process and makes quick decisions that can help advertisers land on the right channels. “AdTech is key for speed, scale, and precision,” says Taron Flood, growth marketer and newsletter operator. “You can reach the right person, at the right time, with the right message, without needing to manually negotiate every single media buy.” As AI-powered customer targeting and ad optimization becomes ever more advanced, this process will only continue to improve.

In 2025, there are a lot of useful tools, from programmatic advertising and real-time bidding to data analytics and artificial intelligence - AdTech covers a variety of technologies, check the official website of Oxagile, all designed to help marketers reach their target audiences with personalized messages.

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