juanmorenove

Experiencia

Author Information
Juan A. Moreno-Velázquez is an award-winning journalist specializing in Entertainment and the Latino community.
His incisive reporting got him The National Association of Hispanic Publications, First Prize Award, for Outstanding Reporting on the Hispanic Community, during the year 2001 for the series The Legend of La Lupe, which served as inspiration for the play La Lupe: My Life, My Destiny. In 2002, Moreno turned the trick again, winning the top award in Entertainment for his story, Los Pleneros de la 21. In 2003, Juan received another First Place Award, this time in the Business category, with his story on Arbitron. Moreno was also awarded the prestigious Hispanic Media Top 100 for the year 2003.
A graduate of the College of the University of New York, and Fordham University Graduate School of Public Communications, he has done considerable research on the music industry and is considered a musicologist of renown, specializing in Tropical Music.
He is a former Professor at the University of the Sacred Hearth in Puerto Rico, where he taught Marketing and Communications courses.
An authority in the field, Moreno has participated in television, doing Grammy commentary for FOX, as well as NY 1, and in innumerable radio shows, where he has discussed different issues in the music business and their effect on Latinos.
As a journalist, Juan has been the Entertainment Editor at el diario/LA PRENSA, the largest and oldest (established in 1913) Spanish language daily in the city of New York. Currently, Mr. Moreno writes a popular weekly column, Cuadrando el Cuadrante, which is published every Tuesday and specializes in commercial radio and its treatment of Latino issues.
He is the author of Demystifying a Diva: The truth behind the myth of La Lupe, to be released in November 2003. He also has coauthored the movie script A Fall to Grace, a movie adaptation of his book on La Lupe.
He has begun his second book, Dos Reinas, Un Trono, which depicts the life of Celia Cruz, and is doing research on a third book project, Salsa, the Golden Years. Moreno is also working in a compilation of interviews with great people in the Latin scene, in combination with Mr. Salsa, Izzy Sanabria.
In addittion, Moreno is the editor of The Life and Times of the Legendary Joe Cuba, A Contemporary Music Icon, a book based on the life experiences of the famous bandleader.