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"Visual noise does exist, and too much of it might overwhelm your customers. The impact of each individual sign should not be diminished by having too much information or signage. For instance, we've all witnessed the commercial sign company miami go overboard with their pole signage, resulting in a lot of visual noise that prevents people from processing the signs.
An excellent sign will effectively convey its message so that the customer can readily process it. This is crucial for advertising signage that promotes your business as well as for any other signs that represent your company's brand or other forms of general marketing."
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