Netflix Expansion to Southern Europe
A recent business article in The New York Times has put across new developments being planned by Netflix by the end of October 2015. The company is expected to expand its market into both Italy and Portugal as a way of implementing its international expansion strategies. The news comes immediately after the firm’s establishment in the Spanish market, where internet TV services are already in place. The article notes that Netflix has established a goal to cover the whole of the world’s market by the end of 2016. However, it is noted that the company has to form partnerships with other companies in order to penetrate such regulated markets as the Chinese one. In fact, it has been noted that Netflix Company already serves about 50 countries with at least 62 million subscribers worldwide, with 40 million of them being positioned in the United States of America.
The message, which actually arises out of the company’s press news release is deemed to be positive in nature. It is a positive aspect for different stakeholders, especially the ones who will now enjoy a greater level of share profits due to the currently increased integration of the company into distinctive and promising markets. The company is taking important steps to improve its market share in comparison to such competitors as Comcast.
I believe that since this is a positive piece of news, which favors the operations of the firm and, in fact, informs the potential investors about the expansion strategy, then there is no need to provide any form of response to it. On the contrary, a short video, formatted as a press release, should be produced in order to show how the company plans to expand into the international markets and the specific strategies that will be adopted to ensure the goal is attained. Our agency can come up with a well-edited presentation showing the markets covered so far and their percentages as well as the probable markets to be covered in the future. It was also written about at https://exclusivethesis.com/interview-writing-service/
We plan to have a discussion on this public relations opportunity during the upcoming meeting at the company’s headquarters on June 30th, 2015.
